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Red Roof Inns has contacted nine shops for its $10 million account, including agencies in Chicago, a source said.
The account has been at The Richards Group, Dallas, for the past two years.
Proposal requests were sent to agencies in Chicago, California, New York, Atlanta and Dallas, according to a source close to the process. The review is believed to be limited to the shops that have received questionnaires.
The Dallas agency had created print and radio ads encouraging guests to “Pledge allegiance to The Roof.”
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