Red Roof Begins Creative Review

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“Allegiance” proved fleeting at The Richards Group last week, after client Red Roof Inns put its creative account up for review.

Nine requests for proposals were sent to agencies nationally, including shops in California, Chicago, New York, Atlanta and Dallas, according to a source close to the process. The review is said to be limited to those shops that have received questionnaires.

The Dallas agency had created print and radio ads encouraging guests to “Pledge allegiance to The Roof” during its two-year tenure with the client.

The





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