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ATLANTA Red Rocket said it has recently launched a corporate image awareness campaign for Orlando Harley-Davidson.
According to Tom McCarthy, co-founder of the Orlando, Fla., agency, the new campaign includes three television spots, print advertisements and rack cards that have been distributed to local hotels. The print work emphasizes the variety of clothing, gifts, collectibles and motorcycle sales and rentals available at the dealership, said McCarthy. The ads are running in current issues of Where and Travel Host magazines.
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