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Grey has landed lead creative duties on Red Lobster after a review, the agency has confirmed.
Four agencies pitched the business but in the end, the contest was between WPP Group’s Grey and Publicis Groupe’s Saatchi & Saatchi, according to sources. Each shop pursued the account from its New York office.
Major media spending on the brand totaled more than $115 million last year, according to Nielsen. That figure does not include online spending.
Grey succeeds independent The Richards Group in Dallas, which had handled the business since 2004.
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