Red Lobster Heroes Given Commercial Roles

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CHICAGO Red Lobster turned to Grey—one of three agencies vying for its $100 million account—to inject a bit of reality into advertising its Lobsterfest promotion.

The New York agency’s television spot features Al Joy and Jason Roden, servers at a Red Lobster restaurant in Chattanooga, Tenn., who intervened to stop a kidnapping. Returning from a trip in Florida in early January, they saw an Amber Alert in Georgia about a vehicle containing three children who had been abducted.

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