Red Lobster and PepsiCo Launch the Dew Garita, the Unofficial Official Cocktail of 2020

It's the first of several menu collaborations for the pair

Made with a "top-secret recipe," the cocktail will be available nationwide by the end of 2020. Red Lobster and PepsiCo
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In NBC’s The Good Place, iconic Floridian and pre-successful DJ Jason Mendoza sang the praises of a cocktail called The Duval Ditchwater—made from equal parts Midori, coffee creamer and literal ditch water.

But I like to think that if he were feeling a bit fancier, he’d opt instead for the Dew Garita.

This cocktail collab, from PepsiCo’s Mountain Dew brand and restaurant chain Red Lobster, is rolling out to select locations this month and is expected to be available nationwide by the end of the year.

So what’s actually in this drink? We don’t specifically know.

The brands told Adweek only that it’s a top-secret recipe made from Mountain Dew, tequila and “a few other special ingredients.” (Sorry, Mr. Mendoza, it’s probably not coffee creamer.)

As for the rim dusting? While at first glance it might appear to be Doritos dust, which would be absolute perfection, we’re told it’s simply a colorful salt.

The Dew Garita is the first delicious taste of the types of inspired menu items to come,

Nelson Griffin, svp and chief supply chain officer, Red Lobster

The Dew Garita is reported to be the first in a series of menu collaborations between the restaurant chain and PepsiCo’s brands, including Frito-Lay and Quaker.

“The Dew Garita is the first delicious taste of the types of inspired menu items to come,” Nelson Griffin, svp and chief supply chain officer at Red Lobster, said.

What could be next? Ruffles-encrusted haddock salad? Fried Frito prawn skewers? Gatorade-infused calamari poppers?

Joking aside, the move shows that neither brand is taking itself too seriously and is bound to build buzz at a time when sit-down dining spots like Red Lobster need it most.

“With both of our brands on deck to ‘wow’ guests,” Hugh Roth, chief customer officer for PepsiCo Global Foodservice said, “we can’t wait to dream up more phenomenal flavor pairings together to bring some very special offerings and experiences to the table.”


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@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."
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