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Euro RSCG McCon-naughy Tatham introduces “Chef Ned” to emphasize Red Lobster’s passion for seafood in the latest round of TV spots for the chain.
Three new commercials that break today continue the chain’s $60 million “Go overboard”-themed campaign, but employ more situational humor and dialog than past executions, sources said. Chef Ned is an outgrowth of an earlier spot in which a chef came out of the ocean bearing lobster to herald the restaurant’s annual Lobster Fest.
Agency sources are quietly hopeful that Chef Ned, who is portrayed by an actor, can become an iconic character for the chain, which continues efforts to establish a fun and youthful image.
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