Red Lobster Ad Big on Shrimp

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CHICAGO — Red Lobster Monday breaks new TV ads to support its fall “30 Shrimp for $9.99” promotion.

The new spot, “Test Dummy,” airs nationwide in 15- and 30-second formats on network and cable stations. Euro RSCG McConnaughy Tatham handles.

Spending was not announced. Red Lobster spent $74.4 million in measured media buys in 2000, and nearly $29 million through the first five months of 2001, according to CMR.

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