'Red' Leads M&M's Color Parade

NEW YORK Masterfoods USA’s M&M’s star in four 15-second animated spots from BBDO that are accompanied by four different versions of Petula Clark’s 1967 song, “Color My World.”

“Red,” which broke on Monday, features an electronic version of the song with a synthesized voice saying, “Color my world,” as red M&M’s bounce along to the beat.

The soundtracks were created by Big Foote Music in New York, which gave BBDO 57 versions of the song before it chose the four used in the spots.

BBDO