Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Days of Swine and Coke, Ale From Reeves
WASHINGTON, D.C.–The Reeves Agency, headquartered in Baltimore, has launched its first creative work for Arlington, Va.-based Red, Hot & Blue. The print advertising campaign for the Memphis, Tenn.-style pit barbecue chain of restaurants represents the cornerstone of an effort featuring cross-promotions and grassroots marketing.
The budget for the effort is estimated at $500,000.
Two print ads are the crux of the campaign. “Father’s Day Swine Tasting” is the headline of one advertisement promoting a specially priced meal of ribs, “pulled pig” and sausage.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in