Days of Swine and Coke, Ale From Reeves
WASHINGTON, D.C.–The Reeves Agency, headquartered in Baltimore, has launched its first creative work for Arlington, Va.-based Red, Hot & Blue. The print advertising campaign for the Memphis, Tenn.-style pit barbecue chain of restaurants represents the cornerstone of an effort featuring cross-promotions and grassroots marketing.
The budget for the effort is estimated at $500,000.
Two print ads are the crux of the campaign.