Red Gold Ads Focus on Climate

Climate turned out to be an important factor for consumers when selecting tomatoes, according to research done by Young & Laramore for Red Gold Tomatoes.

Enough people, especially the women targeted in Red Gold advertising, have apparently grown tomatoes and think they know a thing or two about what weather produces the best fruit. What results from such findings is a new campaign from the Indianapolis agency tagged, “Tomatoes from tomato country,” which airs in 17 markets in the 10 states where Red Gold is available, said Ann Beriault, a vice president and account supervisor at Y&L.

A TV spot suggests hotter climates offer less than suitable circumstances for ideal tomatoes.