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The International Committee of the Red Cross (ICRC) says there were at least 3,780 attacks involving health personnel and infrastructure committed between 2016 and 2020. So to raise awareness of the treacherous conditions health-care professionals work under in some countries facing conflict and violence, a campaign has been developed targeting young people.
The “Unknown Heros” campaign from Saatchi & Saatchi France features French international footballer Blaise Matuidi and shows a world in which health-care professionals working within war-torn conditions are treated as heroes, with stickers, award ceremonies and celebrations by supporters for their work.
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