Red Cell Enlists Robertson as Global Strategy Chief

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NEW YORK WPP Group’s Red Cell said it has hired Charles Robertson as global chief strategic officer of the network, effective Feb. 1.

A native of Scotland, Robertson, 50, was a managing director of Red Spider, a London consulting firm he founded in 1994. He will continue to be based in the U.K. and work with Red Cell London’s CEO Amanda Walsh, as well as worldwide chairman Andy Berlin of Berlin Cameron/Red Cell in New York.


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