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NEW YORK Red Bull New York has hired Formation Sports & Media Marketing to handle commercial partnership sales for Red Bull Park, one of several soccer-specific stadiums being built around the country for Major League Soccer franchises.
Red Bull Park is currently under construction in Harrison, N.J., and will become home to the New York Red Bulls by 2009.
The goal, said Andrew Lafiosca, vp, marketing and sales for RBNY, is to create a consumer experience that goes beyond attending a game.
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