Red Bull Hands Media to Lunch, Its Creative Shop

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Lunch Advertising, formed last year to handle creative for the Red Bull energy drink, has snagged the client’s U.S. media business from Carat.

Red Bull vp of marketing David Rohdy confirmed the move, saying it was for “strategic” reasons. He declined to elaborate, but did say it does not signal dissatisfaction with Carat, Los Angeles.

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