Red Bull Hands Media to Lunch, Its Creative Shop

Lunch Advertising, formed last year to handle creative for the Red Bull energy drink, has snagged the client’s U.S. media business from Carat.

Red Bull vp of marketing David Rohdy confirmed the move, saying it was for “strategic” reasons. He declined to elaborate, but did say it does not signal dissatisfaction with Carat, Los Angeles. Representatives at Carat, which had the account for four years, did not return calls.

Red Bull spoke informally with a number of agencies before choosing its Santa Monica, Calif.-based