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NEW YORK The Red Brick Road has landed lead global creative duties on Heineken, a brand that agency co-founder Frank Lowe was closely associated with at his former shop, Interpublic Group’s Lowe.
Heineken becomes the London startup’s second client, after retailer Tesco, which shifted its estimated $80 million account from Lowe’s London office in March.
The Heineken assignment came after a review that also included independent StrawberryFrog in Amsterdam, the Netherlands, which was the incumbent, sources said.
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