Red Ball Telling Moores Stories

Continuing its folksy storytelling approach for men’s clothing shops, Red Ball Tiger is rolling out four new TV spots for Moores of Canada, a division of The Men’s Wearhouse.

The spots, which will air throughout Canada, use testimonials and stories similar to those in a recent Red Ball campaign for The Men’s Wearhouse itself. The Moores campaign is part of a major restructuring that includes revamped stores, higher-quality clothes and additional employee training.

The spots are a continuation of the chain’s first TV campaign, but this time plug new items like casual clothing and shoes.