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Mark Heckman of Heckman Design in Grand Rapids, Mich., says he has designed some 50 billboards that address various social and environmental issues.
His latest effort, to support recycling, is headlined, “Lost in Waste,” and features a computer with a can in its hand saying, “That does not compost.”
His reason for alluding to the “Lost in Space” television show of the 1960s? “Like the old television series, our future will be determined by the actions of our fellow ‘travelers’ on this planet,” Heckman wrote in a release.
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