Record Makers

With hopes of fame (and Facebook friends), brands are angling to make the record books

With any luck, by the time you read this, the 18,103 rubber ducks that Catherine Captain’s marketing department purchased a few weeks ago will have paid for themselves.

@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}