For the Record

For the Record :

IPG’s Universal McCann was the incumbent on Maytag’s media business that moved to Publicis’ Optimedia [Hotlines, May 29].

Campbell Soup Co. has consolidated media duties under Mediaedge:cia, with agency branches slated to handle local accounts in each country. Agencies not affected include OMD, which will continue to handle media planning and buying chores in Canada, and ZenithOptimedia, which will stay on in the U.K. and Ireland pending strategic review [Hotlines, May 22].

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