This is like one of those Ginzu knife ads. For your nickel, I'm going to give you the name of a book that tries to answer that age-old riddle: Can ads really build brand e" /> Recommended summer reading <b>By Andrew Jaff</b><br clear="none"/><br clear="none"/>This is like one of those Ginzu knife ads. For your nickel, I'm going to give you the name of a book that tries to answer that age-old riddle: Can ads really build brand e
This is like one of those Ginzu knife ads. For your nickel, I'm going to give you the name of a book that tries to answer that age-old riddle: Can ads really build brand e" />
This is like one of those Ginzu knife ads. For your nickel, I'm going to give you the name of a book that tries to answer that age-old riddle: Can ads really build brand e" />

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Recommended summer reading By Andrew Jaff

This is like one of those Ginzu knife ads. For your nickel, I'm going to give you the name of a book that tries to answer that age-old riddle: Can ads really build brand e

Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Well, as with the Ginzu knives, maybe you ought to save the nickel until a real knife comes along. But there’s still plenty of interesting material in two books, just out, to make them worth a summer read.
The first, Mythmaking on Madison Avenue: How Advertisers Apply the Power of Myth & Symbolism to Create Leadership Brands (Probus Publishing, Chicago), is by Sal Randazzo, senior vp/director of research for D’Arcy Masius Benton & Bowles/N.Y.

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