Reckitt to Decentralize Media?

LONDON – Reckitt & Colman’s $75-million media review across Europe seems to have fizzled out with U.K. media still being handled by Zenith and Carat running the account on the Continent. But sources think the client is likely to be one of the first advertisers to decentralize their account. Meanwhile, Carat is being touted to inherit some of Zenith’s plum brand assignments.
Copyright Adweek L.P. (1993)