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Reckitt Benckiser, the British manufacturer behind Lysol, Clearasil and Durex, announced that it’s rebranding as Reckitt.
Reckitt was created in 1999 when multinational consumer goods company Reckitt & Colman merged with the Dutch company Benckiser to form the household cleaning giant.
Dropping Benckiser from the name is meant to signal a wider transformation and make the company more sticky in the minds of shoppers.
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