Recess, the CBD Sparkling Water Brand, Has Sprung Up a Slew of Copycats

A danger in the direct-to-consumer game

Fans of Recess let the company know about Daydream. Animation: Trent Joaquin; Sources: Recess, Daydream

Whether it’s the rise of private labels or a company blatantly stealing a look and design, it’s not easy for any brand—even if it’s unique—to stay in that lane.

@itstheannmarie Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.