Rebuilding The City Of Lowell

BOSTON – Doerr Associates this month kicks off a three-year marketing campaign for the city of Lowell designed to spur tourism and economic development.
The Winchester, Mass., agency was chosen for the assignment after a review of undisclosed agencies. The search was conducted by The Lowell Plan, a private, nonprofit economic development corporation that earlier this year issued a request for proposals for the $1 million marketing initiative. The organization’s mission is to make Lowell one of the premier communities of its size in the country through public and private initiatives.
Key to Doerr winning the assignment was Leslie Hanlon, a longtime Lowell resident who recently returned to the agency as a vice president.