The Rebranding of Occupy Wall Street

Goodwill networking after Sandy changes public perception

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The loss of loved ones and property in the wake of Hurricane Sandy is an undeniable nightmare for countless people. But as seen in the political realm during the last three weeks, tragedy often creates paths for individuals and organizations to rise up and show character. With that in mind, has any brand had a better month than Occupy Wall Street—now also known as Occupy Sandy?

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