The Rebranding of Bronner

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Kathy Biro Leads Effort to Seek Out ‘Wired Brands’
BOSTON–Bronner Slosberg Humphrey has chosen a new corporate name and philosophy, reflecting its desire to become a global player focused on technology and relationship marketing for major brands.
The name Bronnercom was selected to represent the overall 1,000-person organization because it suggests a dedication to both communications and interactive initiatives.
“This codifies what we’ve been doing for the past couple of years,” said Kathy Biro, who has been named vice chairman of Bronnercom.

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