Rebranding Bombay

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The Bombay Company has hired Publicis in Mid America for a brand makeover.

The Fort Worth, Texas-based client also held discussions with Tequila in San Francisco about the project. A budget was not disclosed.

The Dallas shop is charged with positioning the company, which has traditionally defined itself as a retailer of “classy, unique furniture and accessories,” according to senior vice president of marketing Steve Farley.

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