Rebrand Complete, This Tour Operator Now Wants to Remake the Travel Industry

Intrepid Travel is the first small group trip organizer to set verified climate targets—and it wants other brands to follow suit

The equation between brands and consumers on addressing climate change is clear—in return for continued patronage, companies and industries must prove that they are actively reducing their harm to the planet. But connecting good intentions from communications to actual commitments is more of a stretch for some brands than others.