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The equation between brands and consumers on addressing climate change is clear—in return for continued patronage, companies and industries must prove that they are actively reducing their harm to the planet. But connecting good intentions from communications to actual commitments is more of a stretch for some brands than others.
Intrepid Travel is trying to bridge that enormous, demoralizing gap. The small group tour operator was founded in the late 1980s by two Australians who wanted to offer travelers a different way to see the world.
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