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DALLAS The telecommunica-
tions giant created by the merger of AT&T and SBC Communications began operating today with a new AT&T corporate logo that represents the first step in the most expensive brand-building campaign in either company’s history, the client said today.
Omnicom Group’s GSD&M in Austin, Texas, and Rodgers/Townsend of St. Louis will handle the ad work that breaks this month about the transition to the new brand. In January, both agencies will introduce new brand-image work.
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