Reborn AT&T Prepares Push

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DALLAS The telecommunica-
tions giant created by the merger of AT&T and SBC Communications began operating today with a new AT&T corporate logo that represents the first step in the most expensive brand-building campaign in either company’s history, the client said today.

Omnicom Group’s GSD&M in Austin, Texas, and Rodgers/Townsend of St.

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