Realtor Tells Stories of Hearth and Heart

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NEW YORK Coldwell Banker Real Estate will launch a TV campaign Sunday from The Kaplan Thaler Group that relates true-life stories behind client-led home purchases.

The “Moving Stories” series focuses on emotion and replaces the New York shop’s “Tango” campaign, which launched two years ago, with an original upbeat jingle and lyrics. Kaplan Thaler Group has handled the account since 2001.

Coldwell Banker asked its national network of sales associates to submit their real-life experiences to be considered for the campaign.



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