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The Richards Group of Dallas and Peter A. Mayer Advertising in New Orleans have been cut from Arvida’s account review.
Still in contention for the Fort Lauderdale, Fla., real-estate developer’s estimated $5 million account are The Godwin Group of Jackson, Miss.; Lewis Communications in Birmingham, Ala.; and Sawyer Riley Compton of Atlanta.
Arvida, a division of St. Joe Company, initially sent out questionnaires to a dozen shops primarily in the Southeast, the client said.
The client is seeking work for its “secondary communities,” which in-clude a number of beachfront developments.
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