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For years Errol Morris had envisioned himself doing Apple commercials. “Essentially ‘Think different,’ ” he explains, “but with living, breathing people, moving picture images, not still photographs.”

Known for the groundbreaking The Thin Blue Line and offbeat work such as Fast, Cheap & Out of Control, the 54-year-old documentarian would have been a natural to create a film version of Apple’s portrait campaign out of TBWA\Chiat\ Day in Playa del Rey, Calif.

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