Reality-Mixing Lenovo Ad Unleashes Digital Art on Real Cities

Tech company promotes new laptop with eight artists using the world as their canvas

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Lenovo’s latest campaign celebrates digital artistry and creativity while introducing the world to its Yoga Pro 9i laptop (called the Slim Pro 9i in North America).

Led by creative agency SuperHeroes New York, the mixed reality campaign enlisted 3D artists who used Lenovo’s Yoga Pro 9i laptop to create assets for social media that feature real world landmarks and graffiti being transformed or redesigned in creative ways. The digital imagery can be viewed across TikTok, Instagram and YouTube.

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