Reality Check

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Richard Hatch got his own radio show and wrote a book (and got locked up a few times). Colleen Haskell went to Hollywood. Blake Mycoskie wants to … hawk a shopping-cart calculator that’s also an advertising vehicle?

Mycoskie’s dreams may not be much bigger than his cowboy hat. But the Texas native and competitor (with his sister, Paige) on CBS’ The Amazing Race 2 plans to use his fleeting reality-TV stardom to jump-start Mycoskie Media—the Nashville, Tenn.,

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in