The Real Windy City

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Euro RSCG Tatham was sent scurrying last week after Hurricane Floyd threatened a scheduled meeting with Red Lobster in Orlando.
“We decided on Tuesday it probably wasn’t a good idea to be booking a flight into the eye of a Category 4 hurricane,” said executive creative director Jennifer LeMay.
The 600-mile-wide storm’s winds were lashing Florida early last week, forcing the shop to send spots by satellite and set up alternate plans for a creative presentation.
Any trip would have been wasted anyway, as Red Lobster’s offices were closed for a couple of days as staffers took precautions at home.
...

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in