Real-Life Couples Reconnect in Diesel’s Covid-Era Campaign

The brand's new creative director oversees verite film

Diesel together campaign
The Diesel campaign tagline, “When Together,” aims to be “real, raw and intimate” and give a look “forward to a world in which true connection may occur once again Diesel

Fashion marketer Diesel counteracts the loneliness of Covid-era isolation by capturing couples who are, well, recoupling—in steamy yet somewhat safe-for-work scenarios. 

@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.