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Berlin Cameron United’s grasp of youth culture—as illustrated in past work for Boost Mobile and VitaminWater—made Atonn Muhammad confident that the shop could tackle advertising for his Real Hip-Hop Network.
To date, the four-year-old network has lived online. Next month, however, RHN will extend its reach through satellite TV providers DirecTV and Dish. Those expansion plans sparked Muhammad’s search for an ad agency that led to the hiring of Berlin Cameron.
Media spending behind the creative assignment is projected at $15 million.