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DSW Helping Online Network Find Visitors
LOS ANGELES–Euro RSCG DSW Partners this week launches a campaign for publishing company Knight Ridder’s online services network.
The goal is to build awareness for Knight Ridder’s Real Cities (www.RealCities.com), a network of regional information hubs. DSW will primarily use offline media to expand awareness and drive traffic, beginning with the Miami.com, BayArea.com, TwinCities.com and DFW.com sites.
The agency won the account this summer after a review of undisclosed Bay Area shops.
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