Real character

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Freedman, Gibson & White introduces “Trudie,” a boisterous character who invades consumers’ homes to show them how to save money, in its latest campaign for Bigg’s stores.

A 30-second TV spot breaks today in Cincinnati, where Bigg’s, a Supervalu-owned chain that offers a variety of groceries, clothing and other items, is based.

The Cincinnati agency employs Trudie to drive home the retailer’s low- price message, said Tim Gibson, FGW’s creative director.

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