REady to strut

After weeks of hardball competition, R&R Partners has settled on a theme for an opening-night party at its new 45,000-square-foot digs.

The shop will stage a fashion show, complete with a catwalk and, one would assume, some pushy paparazzi.

The Las Vegas shop, which is set to uproot sometime in April, asked its 130 staffers to drum up party ideas [Adweek, Jan 21]. To make it interesting, teams were formed to pitch ideas to the brass like it was an account review. The winners were promised a day off, plus bragging rights.

A team lead by research director Todd Gillins brainstormed the fashion-show idea. According to teammate and corporate communi cations manager Betsy Ward, the idea was a slam-dunk winner. “It only took 20 seconds for them to say, ‘That’s a party I would like to go to,’ ” she said.

Each “runway model” will sport attire symbol izing his or her role at the agency. “This gives the company a chance to highlight what each of our 15 departments does,” explained Ward. “They will wear funny and wild fashion outfits like thigh-high boots looking like cell phones and computer keyboards for sleeves on shirts.”

It is, of course, invitation-only.