Ready to Run: Western Shops Have Eye on Adidas After Footwear Maker Moves to Portland By Kathy Tyre

West Coast ad execs are lacing up their running shoes with the news that Adidas relocated from its New Jersey hea

Moore, who was named creative director, (Strasser is chief executive) has already said there will probably be a change on the $5-7-million account, currently at Young & Rubicam/Chicago, down the road. And Adidas’ new controlling stockholder, Saatchi & Saatchi ceo Robert Louis-Dreyfus, is said to be promising agencies in the network a shot at the business.
But local creatives who know them say Strasser and Moore are a cutting-edge team with eclectic ad ideas who aren’t particulary fond of large, traditional agency structures.
Said one agency source who worked with the pair: ‘They’re not the easiest guys to get along with, from...