reading into it

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Pay attention! That’s what the hapless characters in the Art Directors Club Awards call for entries aren’t doing, because they’re too involved reading the ADC annual.

Bozell in New York recently created five different executions for the poster-size call for entries, shot by freelance photographer Megan Maloy. In one, a mother reads the annual while her children get ready to microwave their pet pooch.

The work differs sharply from last year’s call for entries, a photo of a scrunched-up face and the tag, “Imagine the world without art direction.”

AW+

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