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Agencies are always looking for ways to heighten the creative environment of their offices.
Generally that means exposing a few wood beams or a brick wall–an effort that might make copywriters and art directors feel like they’re working on true art in a Parisian garret, rather than on a soap ad in a corporate high-rise.
FCB Worldwide in Chicago isn’t the first agency to see golf as a path toward creativity. But it may be the first to install a three-hole miniature golf green.
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