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Crude, Rude and Socially Acceptable?
By Tony Case
Basic cable networks are showing more R-rated fare than ever. Surprisingly, few advertisers are balking.
Upfront Opens With a Bang
40% of broadcast networks’ business moves in flurry of deal-making
The Marketplace
Cable Fights for Its Fair Share
MTV study: broadcast shortchanges advertisers
TV Programming
NBC Dreams of Extra Revenue
May charge for use of vintage ads in new series
Network TV
Family Fund Triples Output
Shows on WB, ABC and NBC get seal of approval
Market Indicators
National TV: HOT
In what is quickly turning into a sellers’ market, a consensus of buyers and network execs say the prime-time upfront should top $7.6
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