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Media’s New Mindset
by Michael Burgi
In an exclusive survey, sales executives talk about using cross-platform deals to maximixe revenue in a down market
Fall Schedules Light on Hits
Media buyers see few breakout contenders for new prime-time season
Network TV
Hispanic Nets Eye Ad Boost NBC, Nielsen moves may draw mainstream clients
Cable TV
Rainbow Tests Cross-Sales Will pitch first multinet ad sales packages
Agencies
Hyundai to Audit Its Media Shop Carat’s $400 million will go under microscope
Market Indicators
National TV: Busy
Buyers will be busy this week watching pilots of new shows and doing share estimates in preparation for upfront, expected to begin after Memorial Day.
Net
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