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Will This Bird Fly?
Two satellite radio services have begun beaming dozens of listening choices around the U.S. for a monthly fee. Katy Bachman takes one out for a spin.

Broadcasters Woo Buyers
ABC, Fox and WB present fall development slates, to good responses

The Marketplace
The Start of A Turnaround?
Cable execs forecast upfront CPM increases

Sykes to Tune In MTV Brands
Infinity CEO will cross-pollinate radio and cable

Network TV
Comedy’s Not Pretty for NBC
Zucker’s new sitcoms fall short in the ratings

Market Indicators

National TV: Quiet
With three networks showing buyers next season’s program development last week, sales activity was minimal. Buyers say ad cancellations for third quarter are lower than in 2001.

Net Cable: Building
Though there is still inventory available, the scatter marketplace is moving more swiftly than expected. Second-quarter inventory is tightening up, with deals as far out as June being discussed. Movies, auto, retail, beverages are spending.

Spot TV: Tightening
Inventory is tighter across the country, but not at the rates stations would like. Buyers report that rates at most outlets are very negotiable. Most categories are seeing slight gains, led by automotive.

Radio: Solid
Categories such as auto, telecom, movies, fast food and retail are picking up as May nears. Stations buoyed by positive economic forecasts are trying to firm up their rates.

Magazines: Tight
Second-quarter activity in women’s titles is competitive, as readers continue to flock to fashion and lifestyle categories for consumer information.