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Marty Donohue moves up to executive creative director at Hill, Holliday, Connors, Cosmopulos.

Brinegar to McKinney
Former Burnetter Takes CEO Reins
Brad Brinegar, who was CEO of Leo Burnett’s U.S. operations till last fall, joins North Carolina-based McKinney & Silver, an Arnold affiliate, where he’ll work to reverse a recent decline that has seen the shop fail to win a new account since Nasdaq last August.

Cast Irons
The centerpiece of Greenberg Seronick O’Leary & Partners’ television effort for
Spalding’s Hogan irons is none other than Ben Hogan himself. Film of the golfing legend is inter-cut with clips of contemporary players such as Hal Sutton and Bernhard Langer.

Head Of The Class
Gearon Hoffman has been enlisted by the Worcester Polytechnic Institute for a multimedia campaign set to break in March. The central Massa-chusetts technical college, long overshadowed by MIT, is looking to boost its name recognition throughout the Northeast.

Culture Club
Stonyfield Farm has launched a review for the creative portion of its estimated $3 million advertising account. The brand is currently with eFlicks Media, which has crafted mainly print-based campaigns. The Boston boutique is defending the business.

Lane Joins Cashman
Boston creative veteran Keith Lane, who previously ran his own agency, has moved to Cashman & Katz Integrated Marketing in Connecticut as creative director.

Let The Game Begin
Britney will be there. So will E*Trade’s chimp, Led Zeppelin and the Coen brothers. We preview the Super Bowl advertising mix-and the sales picture-as it stands with two weeks to go. Barbara Lippert looks at the Jeep spot pulled by DaimlerChrysler after protests from hunters. Plus, Mark Dolliver’s Portfolio.