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MEDIA ALL-STARS
2001 Zenith’s Rich Hamilton, Media Executive of the Year.
SWEEPS WAX NOSTALGIC
Audiences ate up networks’ ‘comfort food’ shows; more to come.
TV STATIONS
Local News Up To Old Tricks. Sweeps spotlight toxic tampons, hot tub fears.
TV SPORTS
Nascar Gases Up on Promos. Fox, NBC to run spots in Super Bowl, Olympics.
CABLE TV
Zahn Perks Up CNN in A.M. But network still trails Fox News in daypart.
MARKET INDICATORS
National TV: Tight
Most networks are full-up in prime through December, with retail and movies picking up available scatter. First quarter is starting to move, but February is a tough sell because of NBC’s expected dominance with Olympics.
Net Cable: Moving
Technology, retail, movies, pharmaceuticals and telecommunications are still dumping cash into fourth-quarter scatter. The injection of 4th-Q money puts 2001 revenue ahead of last year on some midtier cable nets.
Spot TV: Strong
Retail is starting to kick in after a slow 4th-Q start. Auto and movie ads are strong. Top-market stations are reporting tighter-than-expected inventory.
Radio: Open
Advertisers are jumping back in for the holidays but are placing spots close to air dates. Retailers are running sale ads to stimulate demand. Rates are still very negotiable.
Magazines: Sluggish
Business mags report first-quarter bookings remain slow, especially from financial-services companies, which have been slashing ad spending in the face of a troubled market.
